LinkedIn post writing services: what happens from idea to published post

Sell in Public → B2B LinkedIn content agency → LinkedIn post writing

The seven stages at a glance

To make it concrete, we'll follow one invented post through every stage, written for a Head of Sales at a mid-size software company.

1. Raw material: something only you could say

On a weekly call with her writer, the Head of Sales mentions in passing that her team stopped sending proposals until they'd met the person who actually signs. She moves straight on to the next topic. A good writer stops her and asks why.

The strongest raw material is what you already have: conversations with your writer, recorded sales calls, customer notes, a quick voice memo after a tough meeting, a Slack thread you're happy to share. Trending news and "top 10 topics for sales leaders" make weak starting points, because anyone could write those posts.

2. The angle: one point for one reader

The same moment could become a post about sales discipline, about pricing, or about buying committees. The writer picks one: sending a proposal too early lets the wrong person decide. The intended reader is a founder or sales leader who still sells.

A usable angle is narrow enough that someone could disagree with it. "Proposals matter" gives the writer nothing to build on, while "don't send one until you've met the signer" gives a whole post.

3. The first draft

The writer drafts in her voice, which is short, direct and a little dry. Here's how her draft opens and closes:

The draft states the decision first, explains the reasoning in her words, and closes with a question other sales leaders can answer from their own experience.

4. Feedback that actually helps

She reads it and flags two things: a phrase she'd never use, and a line that makes it sound as if her team never sends proposals at all. Both are fair, and both are easy to fix.

Feedback goes fastest when you:

• Separate factual corrections ("we still send them, just later") from voice changes ("I'd never say that")
• Write what you'd say instead, rather than "make it punchier"
• Funnel comments from several reviewers through one person, so the writer isn't caught between conflicting notes

5. Approval

She approves the second version. Most posts need only the author's yes. If a post names a customer, shares numbers or touches anything sensitive, a quick check with legal or comms is sensible. Keep the list of approvers as short as you can, because every extra reviewer adds days.

6. Publishing

The post goes live from her own profile on a weekday morning, when her buyers are likely to be online. She can press publish herself from ready-to-paste copy, or the service can post it using access she controls.

Before it goes out, check the small things: tag people only if they'd welcome it, decide whether the link goes in the post or a comment, and add an image only if it helps.

7. Comments: where the post keeps working

Replies in the first hours keep the discussion going. In our example, a sales leader at a company she's been trying to reach asks a question in the comments, and her team gets a heads-up.

Comment replies should be written by people. A good thread often supplies the raw material for a later post, and the next post starts at stage one.

Turnaround and revisions: what's reasonable

Ask any service for its turnaround and revision terms in writing before you start. Some sensible expectations:

• Drafts should come back within a few working days of the conversation, while the material is still fresh in your mind.
• The first few weeks need more edits while the writer learns how you talk. After that, most posts should need one light round.
• If posts still need heavy rewriting after a month, the problem is usually upstream: weak raw material or the wrong angle, not the wording.
• Agree what a revision covers. Tweaking lines is different from scrapping the angle and starting again.

One-off posts or an ongoing service

A one-off post makes sense for a launch, a funding announcement, a job change or an event recap. A freelancer can handle these well. Expect more back-and-forth, though, because a one-time writer hasn't learned your voice.

Ongoing work gets better each month. The writer learns how you speak, a bank of ideas builds up, and comment threads feed future posts.

On cost, published figures disagree, especially at the low end. Vendor guides put freelance rates at $50 to $500 per post or $300 to $800 per post, and both come from companies that sell the service. On Fiverr's LinkedIn ghostwriter listings, starting package prices on the first page ranged from $5 to $500 when checked in November 2026; the number of posts in a package varies, so those aren't per-post rates.

Sell in Public publishes no prices and quotes after a short intro call.